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Countering the persistent popular notion that electronic literature is just reading the classics under glass, Daniel Punday advocates for greater innovation, and more authorial autonomy, at the level of book design. Insisting on “authors’ rights to design the interface through which readers encounter their books,” Punday argues that digital book publishing should strive to emulate the medial status of games, “which remain messy individuals.”

(source: http://electronicbookreview.com/thread/criticalecologies/modular)