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Beyond Myth and Metaphor: Narrative in Digital Media (Q3074)

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a work by Marie-Laure Ryan
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English
Beyond Myth and Metaphor: Narrative in Digital Media
a work by Marie-Laure Ryan

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    2002
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    In this article I would like to investigate one of the most important forms that this advance theorizing of digital textuality has taken, namely, the use of narrative concepts to advertise present and future product. I will approach this topic in three ways: first, through a critique of some of the (mis)uses of the concept of narrative in advertising and theoretical discourse; second, through a t… (English)
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    As a mental representation, narrative consists of a world (setting), populated by individuals (characters), who participate in actions and happenings (events, plot), through which they undergo change (temporal dimension). (English)
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    Narrativity is independent of tellability. (English)
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    For theorists such as George P. Landow, Jay David Bolter, and Michael Joyce, hypertext is a textual object that appears bigger than it is because readers could spend hours—ideally, their entire lifetimes—unraveling new stories from it. (English)
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    The viability of the concept of the Holodeck as model of digital narrative is questionable for a number of reasons: technological, algorithmic, but above all psychological. (English)
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    To me the future of digital narrative—or more broadly, the future of digital textuality—lies in the enhancement of verbal storytelling with visual and audio documents. (English)
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    The truly distinctive feature of digital media is interactivity. This feature enables the user to choose her or his way through the text at run time. (English)
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    Interactivity does not make it easy to tell stories, because a narrative interpretation is a response to a linear structure that is built into the text, not a type of meaning freely created by the reader out of any set of data. (English)
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    Yet without some degree of narrativity, digital media cannot become a major presence on the arts and entertainment scene. (English)
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